She is an executive consultant to leading Health Tech, edTech and Smart Home companies creating new product and platform strategies for connected toys, smart homes and the future of education. She is former CEO of CreatorBox a technology-toy startup offering innovative building projects that inspired kids to make, play and learn. Wendy was SVP Consumer Products & Marketing at Houghton Mifflin Harcourt where she built the consumer product and eCommerce businesses. Before that, she served as GM of NOOK Kids for Barnes & Noble where she led the innovation of the digital book business including software experiences, platforms and mobile devices. She also produced multi-media consumer products for Hooked on Phonics, Reading Rainbow, Sylvan Learning Centers and Sesame Street.