In her life Veronica has worn many hats -  she C-sectioned lab rats, designed live urban scavenger hunts, photographed diamonds and newborns, created original ice cream flavors, taught small businesses to grow big.

As Chief of Staff of HomeoLux, Veronica makes things happen, and happen efficiently. From market strategy and relationship management, to logistics, to optimizing partnerships and distribution paths, Veronica is the key to making sure HomeoLux runs like a well-oiled powerhouse engine.

Veronica brings to HomeoLux an education in neurobiology and 15+ years of diverse business experience in the private and not-for-profit sectors. She has focused on opening new markets, piloting programs and helping startups, organizations, and educational institutions realize their strategic vision, innovate and succeed in the marketplace. A serial entrepreneur in her own right, Veronica ran a successful photography business for over 10 years.