About us

Terry Moore

Founder and CEO


Terry founded HomeoLux following 30+ years in management consulting focused on strategic marketing services to large corporations, including ConAgra, Ameritech, and H.J. Heinz. In 1994, Terry established Water Treatment Warehouse, providing ecologically safe chemicals to water treatment facilities.

Terry has been a speaker at the United Nations and Columbia University, and his TED Talks have garnered ten million views and are in the top 20 most translated talks in the world. Extending his global impact, Terry sits on the boards of TEDx and the Columbia University Center for Radiological Research. He is also an advisor, investor and mentor to HealthTech and BioTech companies impacting innovation in public health.

Terry founded The Radius Foundation to pursue his interest in multiple ways of knowing, as it has been his life-long belief that first-rate thinkers are too often limited by their conceptual paradigms. The foundation is a forum for creative dialogue among different views.

Terry is a graduate of Ohio University. He attended the M.B.A. program at Harvard Business and went on to receive a Ph.D. in Organizational Psychology.


Irina Tanenbaum

Chief Operating Officer


Irina spent the first 15 years of her career performing investment research and due diligence for institutional investors, such as Metropolitan Life Insurance, YMCA Retirement Fund, and The Juilliard School endowment. In 2015, Irina joined Artivest, a fintech startup, which propelled her into the world of startups. After spending two years with Artivest, Irina left to start her own consulting firm, cultivating growth for seed-stage companies. Irina has worked with fintech, life sciences, consumer, and social media companies.

Irina holds a BS in finance from Rutgers University School of Business and an MBA from the Stern School of Business, New York University. She is passionate about providing education and growth opportunities to low-income communities and has volunteered for iMentor and Upwardly Global.

Veronica Price

Chief of Staff


Veronica brings to HomeoLux an education in neurobiology and 20+ years of diverse business experience in start-ups, corporations, and non-profits. She has focused on entrepreneur training, program pilots, and developing new markets, as well as advising startups, organizations, and educational institutions on innovation strategy. A serial entrepreneur in her own right, Veronica ran a successful business for more than 10 years.

As Chief of Staff of HomeoLux, Veronica makes things happen, and happen efficiently. From market strategy and relationship and consultant management, to logistics, she is the key to making sure HomeoLux runs like a well-oiled powerhouse engine.

David Conroy

Director of Product Development


David has been developing products for the Medical and Scientific Industry for 40 years. He practices a unique balance of a sensitive aesthetic design and maintaining a high standard for production engineering and efficient manufacturing.

David holds a BID in Industrial Design from Pratt Institute and is self-taught in the art of CAD development and production engineering. He has many patents and successful products in his portfolio and has served as a board member and advisor to several startup companies. David currently serves on the board of Light for Sight, a non-profit foundation that brings innovative sight-saving ophthalmological surgery to children in need around the world.


Wendy Bronfin

Managing Director


Immersed in the global startup ecosystem, Wendy recently led product and marketing at Techstars, the worldwide network helping entrepreneurs succeed. She is an executive consultant to leading Health Tech, edTech, and Smart Home companies creating new product and platform strategies for connected toys, smart homes, and the future of education. She is a former CEO of CreatorBox, a technology-toy startup. Wendy was SVP Consumer Products & Marketing at Houghton Mifflin Harcourt and served as GM of NOOK Kids for Barnes & Noble where she led the innovation of the family digital book business.

Wendy is a mentor and advisor of startup organizations and is a board member of Camelback Ventures, supporting diverse leaders in social innovation. Wendy is a founding member of The Mother’s Day Movement, directing funding to impactful projects that help mothers in need.

Kim Burack Gobbi

Head of Demand Generation


Kim brings nearly two decades of expertise in developing and implementing strategic marketing campaigns that support revenue growth. Her background includes heading operations at the agency level as well as directing hyper-focused expansion across an array of marketing channels. Kim’s analytical prowess drives our strategic planning by analyzing trend data and customer engagement.

As head of demand generation, Kim leads Homeolux’s digital engagement from education to purchase. Her passion for delivering information through contextual search and applicable content has helped HomeoLux advance its ongoing mission of hope and help. The mother of three grown children, Kim also cares for her aging parents, like so many in the “sandwiched” generation.

Liza McAtavey

Director of Finance


Liza has more than 10 years experience as a strategic capital decision-maker for leading investment managers and global corporations.

Before joining Homeolux, Liza was an investment analyst at foundations and endowments including Trinity Church, SUNY Stony Brook, and The Juilliard School. Prior to that, she managed a $100M+ strategic investment portfolio at Amex. Liza began her career as a corporate loan officer at Raiffeisenbank.

Liza holds an MBA from Fordham University, with a concentration in finance and accounting. She is passionate about helping disadvantaged groups find empowerment through economic opportunity and has mentored immigrant-owned businesses as a volunteer for Net Impact.

Ale Antoncik-Narcisse

General Manager


Ale is placed at a unique intersection of operations, marketing, project management, and creativity. She has worked with tech, wellness, and fashion startups as well as established advertising companies including McCann Erickson and Foote, Cone & Belding. Ale brings this diverse experience as well as grit and an obsession with execution to her role as General Manager of HomeoLux.

Ale’s work in advertising has earned her a Cannes Lions award for campaign effectiveness. She holds an MBA from Vilnius Gediminas Technical University. She is passionate about photography and enjoys learning about non-invasive holistic treatments.


Amy Baxter, MD



Dr. Baxter is Founder and CEO of MMJ Labs Pain Relief, whose missions are to eliminate unnecessary pain and uncouple pain from fear. She invented VibraCool® to treat tendinitis and decrease opioid use, and her Buzzy® device has been used by over a quarter million people to control needle pain.

As a double boarded pediatric emergency physician, Dr. Baxter founded and directed PEMA Emergency Research, Scottish Rite, Children’s Healthcare of Atlanta. After graduating from Yale University and Emory University School of Medicine, she completed a pediatrics residency, child abuse fellowship, and emergency pediatrics fellowship. Dr. Baxter is known for creating and validating the BARF nausea scale for children with cancer, and holds patents on FDA 510K cleared MDEA-Winning Buzzy® physiologic pain blocker, VibraCool® Massaging Ice Therapy and DistrACTION® cards.

National speaking venues include Exponential Medicine, AARP Life at 50+, and TEDMED. She has been named a 2017 Healthcare Transformer, Wall Street Journal “Idea Person”, Most Innovative CEO of the Year by GA Bio, a Top 10 Disruptors in Medical Tech, and “Top Women in Tech to Watch” by Inc.

Arturas Vaitaitis



Art is the inventor of MonBaby, Chief Technical Officer of Cantor startup and founder of MonDevices, where he currently directs all technological development. Past experience includes oversight of firm-wide technology for BGC Partners, where he served as Global Enterprise Architect Vice President. Art holds a Ph.D. in Experimental Physics from Columbia University, as well as a patent in the IT industry and over 50 scientific publications.

Katya Sverdlov



Katya founded the Law Offices of Katya Sverdlov, where her practice focuses on estate planning, probate and estate administration, Medicaid planning, elder law, and business succession matters. Prior to starting her own firm, she worked for two prominent law firms representing clients with a range of issues. Katya is also a Chartered Financial Analyst (CFA®), and spent twelve years working for several top Wall Street financial companies with a focus on investment banking and securities industries. Katya holds a Bachelor of Science degree in Economics from Cornell University. She earned her J.D. from the Brooklyn Law School.

Max Signaevsky



Dr. Signaevsky’s research interests in Neuroscience focus on developing an Artificial Intelligence/Machine Learning platform for diagnosis and quantification of neurodegenerative disease as well as developing an interface between the brain, its neural network, and computing devices.

Dr. Signaevsky has received his medical (MD) and research (Ph.D.) training in Russia and The Netherlands and moved to North America to pursue his life-long goals of solving fundamental medical problems. His first foray into the clinical research involved exploratory projects in cancer research, which led to a series of papers and patents. Later, Dr. Signaevsky successfully completed a five-year neuropathology residency at the University of British Columbia. It was followed by a fellowship in neurodegenerative diseases, and subsequently, by a fellowship in Brain Banking at the Icahn School of Medicine at Mount Sinai in New York, NY.

Dr. Signaevsky is also a recipient of a NIH/NIA Career Development in the Neuropathology of AD Award. He has co-founded NeuroSilica, Inc. in 2015, to lead the R&D of brain-computer interface.